Managing online marketing and community partnerships for Seattle’s Child. Advising and design-light of ads and some print material. Supporting Sales Team. Optimizing newsletter outcomes through content improvement strategic fine-tuning. Producing, directing and co-editing short marketing films for local private schools. I plan and implement Seattle’s Child is on Facebook, Twitter & Pinterest.
Advising Satsuma Designs on larger brand strategy, online partnerships and online marketing (paid and unpaid) . Monetizing Pinterest and reaching out nationally and locally to increase both B2B and B2C sales via website. Developing annual blog and viral marketing campaign and advising on other marketing opportunities as they arise. Using analytics to advise owner/founder on content and implementation across all platforms. I plan and implement Satsuma’s brand on Facebook, Twitter and Pinterest.
Established LinkedIn and Facebook pages, developed Facebook best practices, trained staff people on implementation. Advising on web advertising opportunities. Currently creating content and managing transition to new website for Sound Eye and Laser.
Assessing current Branding throughout website, social media, blogs and public reviews, as well as physical office space. Improving SEO through website optimization. Creating viral and content campaigns to generate new client base and increase referrals for Beffa Dental.
Created WordPress site (colors, logo, etc), currently generating and revising content for private counseling practice, see Zane Behnke.com. Trained small business owner in WordPress content management.
Supported the owner of two small wine shops/ online retailer: evaluated and advised regarding use of all online media (e-newsletters and websites). Developed and implemented ongoing marketing strategies for both Pike & Western Wine Shop and Soul Wine Shop. Trained staff in best practices.
Developed online marketing (paid and viral) campaigns; built annual campaign calendar and optimized current online presence. Advised on website content and structure. Implemented social media content for Eastlake Massage on Facebook.
Developed social meda platforms (Twitter and Facebook); built wordpress website for new wine importing and distribution company. Advised on and developed content for website for Vinorai.
Managed all public, marketing and donor recruitment for the global nonprofit, New Course, all social media content, all e-newsletter content, the internship program, the contracted employees and the volunteers.